{"product_id":"the-armidale-berber-tuft","title":"The Armidale Berber-Tuft","description":"\u003cdiv class=\"re-description\" style=\"display:flex;flex-direction:column;gap:30px;\"\u003e\n  \u003cdiv class=\"top-split\" style=\"display:flex;flex-wrap:wrap;gap:40px;align-items:flex-start;\"\u003e\n\n    \u003cdiv class=\"main-desc\" style=\"flex:1 1 350px;min-width:300px;\"\u003e\n      \u003cp style=\"margin-top:0;line-height:1.6;margin-bottom:15px;\"\u003eNamed for the heritage tablelands of New England NSW, The Armidale Berber-Tuft draws its spirit from the ancient Berber weaving traditions of North Africa — bold diamond and medallion motifs scattered across a warm cream ground in earthy ochre, burnt clay and charcoal. It is the kind of rug that feels both timeless and deeply considered, at home in a classic interior as easily as a contemporary one.\u003c\/p\u003e\n      \u003cp style=\"line-height:1.6;margin-bottom:15px;\"\u003eCream grounds the rug in warmth without tipping into yellow or grey — it reads as pure, natural parchment in most lighting conditions. The scattered motifs in ochre, clay and charcoal give it a handcrafted quality that looks more expensive than it is. Works beautifully with leather sofas, natural oak furniture, linen textiles, and warm white or terracotta walls.\u003c\/p\u003e\n      \u003cp style=\"line-height:1.6;margin-bottom:20px;\"\u003eHand-tufted by skilled artisans in India from a 70% wool and 30% cotton blend, The Armidale features a generous 20mm pile that is soft underfoot and develops a beautiful patina with age. Wool naturally repels dry soils and resists light staining, making it a practical choice for living rooms and dining areas that see regular use.\u003c\/p\u003e\n      \u003cp style=\"margin-bottom:8px;\"\u003e\u003cstrong\u003eAvailable Colourways:\u003c\/strong\u003e\u003c\/p\u003e\n      \u003cul style=\"margin-bottom:0;padding-left:20px;\"\u003e\n        \u003cli\u003e\n\u003cstrong\u003eCream (This Colourway):\u003c\/strong\u003e Warm parchment cream ground with scattered Berber motifs in earthy ochre, clay and charcoal.\u003c\/li\u003e\n      \u003c\/ul\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"features-table\" style=\"flex:1 1 350px;min-width:300px;\"\u003e\n      \u003cdiv class=\"feature-table-wrapper\" style=\"background:#f4f4f4;border-radius:4px;overflow:hidden;margin-bottom:15px;\"\u003e\n        \u003cdiv style=\"display:flex;border-bottom:1px solid #e0e0e0;padding:12px 15px;\"\u003e\n\u003cdiv style=\"font-weight:700;width:40%;\"\u003eMaterial\u003c\/div\u003e\n\u003cdiv style=\"width:60%;\"\u003eWool \/ Cotton\u003c\/div\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"display:flex;border-bottom:1px solid #e0e0e0;padding:12px 15px;\"\u003e\n\u003cdiv style=\"font-weight:700;width:40%;\"\u003ePile Height\u003c\/div\u003e\n\u003cdiv style=\"width:60%;\"\u003e20mm\u003c\/div\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"display:flex;border-bottom:1px solid #e0e0e0;padding:12px 15px;\"\u003e\n\u003cdiv style=\"font-weight:700;width:40%;\"\u003eConstruction\u003c\/div\u003e\n\u003cdiv style=\"width:60%;\"\u003eTufted\u003c\/div\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"display:flex;padding:12px 15px;\"\u003e\n\u003cdiv style=\"font-weight:700;width:40%;\"\u003eOrigin\u003c\/div\u003e\n\u003cdiv style=\"width:60%;\"\u003eMade in India\u003c\/div\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv style=\"background:#f4f4f4;border-radius:4px;padding:15px;font-size:0.85em;line-height:1.4;\"\u003ePlease note that slight colour variations may occur due to differences in monitor settings.\u003c\/div\u003e\n    \u003c\/div\u003e\n\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"width:100%;border-top:1px solid #e0e0e0;padding-top:30px;\"\u003e\n    \u003ch4 style=\"margin-top:0;margin-bottom:15px;letter-spacing:1px;text-transform:uppercase;font-size:0.9em;font-weight:700;\"\u003eStyle \u0026amp; Service Guide\u003c\/h4\u003e\n    \u003cp style=\"margin-bottom:20px;\"\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e The Armidale earns its place as a hero piece in any room that wants warmth without colour commitment. The Berber motif is bold enough to anchor a space but neutral enough to work across virtually every furniture palette. Hand-tufted wool at this price point is exceptional value — you are getting artisan construction, natural fibre softness, and a design that will not date.\u003c\/p\u003e\n    \u003cdiv style=\"background-color:#f9f9f9;padding:15px;border-radius:4px;\"\u003e\n      \u003cp style=\"margin-bottom:10px;\"\u003e\u003cstrong\u003e✨ Free Styling:\u003c\/strong\u003e Unsure? Send us a photo of your room, and we will Photoshop this rug into your space for FREE.\u003c\/p\u003e\n      \u003cp style=\"margin-bottom:0;\"\u003e\u003cstrong\u003e⚠️ Sizing Note:\u003c\/strong\u003e Return shipping is covered by the customer. Please measure your space twice! (Tip: We highly recommend a \u003ca href=\"\/collections\/accessories\" target=\"_blank\" style=\"text-decoration:underline;\"\u003eSupa Rug Pad\u003c\/a\u003e to keep your rug secure and protected).\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Rug Emporium","offers":[{"title":"Cream \/ Rectangle \/ 225 x 155 cm","offer_id":49468013969645,"sku":"SUM-MOTIF-225X155","price":409.0,"currency_code":"AUD","in_stock":true},{"title":"Cream \/ Rectangle \/ 290 x 200 cm","offer_id":49468014002413,"sku":"SUM-MOTIF-290X200","price":669.0,"currency_code":"AUD","in_stock":true},{"title":"Cream \/ Rectangle \/ 330 x 240 cm","offer_id":49468014035181,"sku":"SUM-MOTIF-330X240","price":909.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0835\/3771\/files\/SUM-MOTIF_1.jpg?v=1772820203","url":"https:\/\/rugemporium.com.au\/products\/the-armidale-berber-tuft","provider":"Rug Emporium","version":"1.0","type":"link"}